Reaching Your Market : Audience Profile and Benefits of Exhibiting at IHS
Presenting yourself directly to beauty industry professionals is the value in exhibiting at a trade show. But we bring added value to the show throughout the year via media exposure and promotion. In addition, the strength of the show and success our exhibitors have gained through IHS has allowed us to break out into emerging markets. This gives us an opportunity to double or triple expose all shows at each venue all year long. And the attention we attract, our reputation in this competitive industry, and the high caliber of IHS show attendees have made us the place for product launches and style premieres for many of our exhibitors.
REACHING YOUR MARKET
Direct
Marketing
Over 200,000 direct mail brochures to
cosmetologists
and Salon Owners Nationally & Internationally
Direct mail brochures to over 2,100 Cosmetology
and Barber Schools
Vertical marketing
to all industry segments of Hair,
Nails & Skin
Literature in English & Spanish
TOTAL COVERAGE:
Print, Web, Radio,
Print
Advertising
Sophisticates Black Hair
Hype Hair Magazine
El Diario Newspaper
El Especial Newspaper
Gallery of Hair and Braids
Hype Hair
Gallery of Hair and Braids
Hype Hair
Radio
Advertising
New York's top radio station (WBLS 107.5)
New York's top Hispanic stations
(Mega 97.9 and Amor 93.2)
Website
Traffic
Global coverage and links 24/7 at www.ihshow.com
Total Page Views: 697,254
Total Visitors: 58,923
Average per Day: 307
Public Relations
E-mail blasts to our
targeted audience and our
extensive database of
past participants.
Links to top radio
station databases.
Calendar listing in
trade publications and online listings.
Here are just some of the
benefits of exhibiting at IHS:
As a
business...
Affordable
Qualified customers
Enhance your image
Worthwhile investment
Gain a competitive edge
Create an order writing event
Boost demand of your products
As an exhibitor...
Only HBA vendors invited
Music-free environment
No a la carte prices
Minimum drayage cost
Assistance with unloading
Hassle-free set-up and dismantling
Leading Distributors and Associates Who are Committed
to Bringing Your Audience to You!
| National Associates Baltimore, MD Actions Beauty Supply Five Star Beauty Mr. G's Photos Connecticut Xanadu Unique Beauty Supply Florida Bernard's Beauty Supply Ciceley's Hair & Beauty Mississippi F & F Beauty Supply George Beauty Supply |
New
Jersey
Independent Beauty Irvington Beauty Supply N.Y.C. Beauty Supply Razac Products New York Beauty Import Gifts Beni Murray European Beauty Concepts J&R Cosmetics Long Island Prof. Beauty New Expressions Petrucelli Beauty Supply |
Philadelphia,
PA
Craig's House of Beauty Knight's Beauty Supply Solid Gold Texas Campus Beauty Supply Warehouse Salon Sales Virginia Ray Hilton Washington, D.C. Actions Beauty Supply Elliot's Beauty Supply Westchester, NY Gina's Beauty Supply Grace Beauty Supply Main Street Salon |
International
Associates Canada Cameo Unisex Wisdom's B&B Salon France Beauty Salon Services |
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